Project Manager & Creative Operations — Deliverythat feelseffortless

Bilingual project manager. Eight years in creative ops and marketing analytics — usually the person between the creative team and the deadline.

✓ On time✓ On budget✓ On brief
See the workflow
Project Coordination
Team:6
Timeline:6 weeks
Stakeholders:4
Agile + Kanban
On Track
Next: User Testing Done (Fri)
Decision: Finalize features for v1.1
PM Workflow

Discovery

✓ Completed

Talked to everyone involved, got aligned on the real problem, and agreed on what good looks like.

Deliverables
Problem Statement
Stakeholder Map
Constraints Doc
Success Metrics
Progress
Phases4/6
This Sprint
12
Tasks
8
Done
Sample Impact
Improve checkout flowBetter conversion ·Fewer support tickets ·Shipped on time

— a real workflow, pieced together from past projects. Click any phase on the left to see what came out of it.

Working Principles

Three thingsI won'tbudge on

Boring defaults. The three below are the ones I keep coming back to, project after project.

Principle 01

No surprises.

Risk reviews every Monday. Boring when nothing's wrong. Lifesaving when something is.

◇ In practiceMonday risk review · five lines, before standup
Principle 02

Everyone's in the loop.

Decision logs over meetings. Weekly one-page status. No surprise change orders.

◇ In practiceWeekly one-pager · decision log lives in the wiki
Principle 03

Better each time.

Every project ends with a retro. The SOPs change. The defaults get a little better.

◇ In practiceRetro every release · SOPs evolve, not erode
◇ Working principle

On-time isn't a milestone — it's a system you build and maintain. Eight years of helping creative teams ship taught me one thing, and I'm still trying to live up to it: the boring delivery is the goal.

05 / Selected Work

Pick a project

Three past projects — same workflow, very different teams. Switch tabs for scope, timeline, and what actually shipped.

◇ Project file2023–2025
Backlit dimensional HOKA logo letters with a blue LED halo on the workshop bench, mountain landscape print on the wall behind.
01 / 06

Backlit dimensional HOKA logo — finished build on the bench, ready to crate.

BUILDMultiple concurrent projects, ongoing

Image Source

End-to-end delivery of large-format print and digital branding for outdoor and lifestyle brands — HOKA, Patagonia, Stio, Urbane Café — covering scope, schedules, vendor routing, proofing, and on-site install.

RoleProject Manager, Creative Operations
TeamCross-functional — pre-press, press, and install teams + client stakeholders
Visit site

Outcomes

  • Single-project budgets up to $184K shipped on time and on budget
  • Custom ordering portals that standardize specs for national retail reorders
  • Pre-press → press → install workflow with AI-assisted QA and approval automation

Note from the PM

The first install for a national outdoor brand teaches you that 'on time' means 'on the truck two days early, just in case.' Now I default to that buffer.