You work with one strategist who does the thinking and the making, then shows you what the numbers say.
— The homework, done first
Before anything gets made, I figure out what needs to be said, and to whom. Expect audience research and a hard look at the space competitors leave open. The write-up stays short enough to read in one sitting.
Brand AuditAudience ResearchCompetitive AnalysisGo-to-Market
— Momentum you can measure
I build and run campaigns to grow your business. Paid, organic, content. I pick the channel your buyers already live in. And I do my own analytics: I've set up GA4Google Analytics 4: measures who visits a website and what they do there. and Tag ManagerGoogle Tag Manager: installs measurement tags on a site without code changes. from zero and built the Looker dashboards leadership ran the Monday meeting from.
Paid MediaContent StrategyEmail & CRMGA4 · GTM · Looker Studio
— Taste, applied
Most work gets scrolled past because it looks like everything else. I direct the visual identity and the voice myself, down to the details.
Visual IdentityArt DirectionBrand VoiceContent Production
Three clients: strategy for a landscaping company, growth for a new therapy practice, and the build for a specialty print shop.
bilingual, since 2021 brand · EN/ES site · local search · leads
— Full brand and marketing for a South Florida landscaping company
A Miami landscaping company that works for homeowners as well as commercial and public-sector clients, in a market that lives in English and Spanish. I built the brand and the site in both languages, set up local search so the right jobs come in, and I've run the marketing since 2021. The site had to speak to a homeowner picking a garden designer and a property manager awarding a maintenance contract without sounding like two different companies.
Brand & positioningBilingual siteLocal SEOEstimate-request funnelOngoing campaigns
In this market a lot of people search in Spanish first, so I built the site bilingual from the start instead of translating an English one after the fact. It reads naturally in both languages, which is also what makes it rank.
new practice online positioning · local search · consult funnel
— Positioning, site, and consultation funnel for a new depth-oriented therapy practice
A depth-oriented psychotherapy practice opening in Ventura, with a therapist who’d rather talk about attachment theory than search rankings. The work was the whole client-acquisition path: positioning that sounds like her instead of a directory listing, an editorial site with room to breathe, local search done properly, and one unmissable route to a free consultation. Pushy tactics erode the exact trust a therapist needs, so the funnel had to make booking a consult easy without pressuring anyone.
Practice positioning & voiceEditorial site design & buildLocal SEO foundationsGoogle Business Profile setupFree-consultation intake funnel
Therapy clients don’t comparison-shop twelve practices. They read one page and either book a consult or leave. So the page has to show it understands them before they ever call.
retail POP units / year HOKA · Stio · Museum of Ventura County
— Two-audience e-commerce engine for a specialty print shop
Image Source serves two completely different audiences from one shop floor: independent artists ordering GicléeMuseum-grade inkjet printing for fine art. Say it “zhee-CLAY.” fine-art reproductions, and national retail brands commissioning hundreds of custom POPPoint-of-purchase: the branded displays and signage you see inside a store. executions a year. I built the e-commerce side as a self-serve catalog for artists and photographers (product pages with material specs, paper-stock guides, file-prep instructions), while keeping the B2BBusiness-to-business: selling to companies rather than to consumers. side a relationship-led inquiry funnel with case studies, testimonials, and direct-to-the-shop contact. Neither audience ever has to wade through the other’s half of the site.
Self-serve product catalogTwo-audience IAMaterial/spec systemB2B inquiry funnelTestimonial capture
The artist ordering one GicléeMuseum-grade inkjet printing for fine art. Say it “zhee-CLAY.” and the go-to-market manager at HOKA ordering 100+ POPPoint-of-purchase: the branded displays and signage you see inside a store. units want very different things, so each one gets a page written in their language.
Let’s talk
I love hearing about new projects, especially the messy, half-formed ones.
Two sentences is plenty. I read and answer every one.