Carlos Vasquez — Resume · Project Manager, Creative Operations, Print & Packaging

Designed and built a signage-program product end to end: a client gets an itemized quote, signs it, and pays the deposit from a single emailed link. Product, marketing, analytics, lead generation, and payments, all mine, live at signavero.com.

• Owned go-to-market end to end. Market and competitor research set pricing and channel; I held ad spend until conversion tracking and unit economics checked out, running free trade outreach first.
• Built a lead-generation engine that sourced and fit-scored 2,389 sign shops across 124 metros, screened out competitors, and verified ~310 outreach-ready contacts, each with a personalized opener, feeding a deliverability-managed cold-email sequence.
• Shipped the full marketing side solo: a ~200-page SEO site (per-state, city, and capability pages) instrumented with GA4Google Analytics 4: measures who visits a website and what they do there. / GTMGoogle Tag Manager: installs measurement tags on a site without code changes. / Search Console, plus a paid-search launch kit. One funnel, first click to signed quote.
• Built and shipped the full stack solo (Next.js, TypeScript, Stripe); the quote-to-payment path runs unattended.

Project Manager&Prepress Designerone seat, both jobs

One seat, two jobs: project manager and working prepressGetting artwork files ready to print correctly: color, size, bleed, resolution. designer. I managed the workflow and prepped the files inside it. Led the full lifecycle of large-formatPrinting at big sizes: banners, wall graphics, displays, signage. print, packaging, and branding projects for outdoor and lifestyle brands (HOKA, Patagonia, Stio, Urbane Café), running up to 30 concurrent projects across 8 brand accounts, with individual budgets up to $200K.

• Ran creative routing across pre-pressGetting artwork files ready to print correctly: color, size, bleed, resolution., proofing, compliance, and install for the six to seven brand campaigns in flight in a typical week, keeping production-ready files moving with art directors and production teams.
• Delivered 100+ retail POPPoint-of-purchase: the branded displays and signage you see inside a store. units per year for national retail accounts.
• Built an internal project-management tool that eliminated double and triple data entry across prepressGetting artwork files ready to print correctly: color, size, bleed, resolution., proofing, and install handoffs, cutting manual work and transcription errors and keeping project data consistent across teams.
• Developed custom ordering portals that standardized specs and simplified multi-location reorders for national retail accounts, reducing spec back-and-forth.
• Owned color managementKeeping a brand's colors identical across different printers and materials., pre-pressGetting artwork files ready to print correctly: color, size, bleed, resolution. optimization, and on-site press checksStanding at the printing press while a job runs, approving color against an approved sample. across substratesThe materials being printed on: paper, vinyl, fabric, board, wood.: retail environments, signage, trade show, and fine-art prints.

Owned digital marketing analytics end to end: built the GA4Google Analytics 4: measures who visits a website and what they do there. + GTMGoogle Tag Manager: installs measurement tags on a site without code changes. stack from scratch, mapping 40+ custom event tags with full funnel data validation.

• Ran an A/B testingRunning two versions side by side and keeping the one that measurably wins. program on paid ads and landing pages that lifted sign-up rates 24% and improved conversion 18%.
• Lowered customer acquisition cost 15% through ROAS-driven media planning and creative iteration with design and copy, averaging 4.5x ROASReturn on ad spend: revenue earned per dollar of advertising. on paid channels.
• Built automated Looker StudioGoogle's dashboard tool: live charts built on real data. and Sheets dashboards adopted into weekly leadership reviews, saving the executive team 6+ hours of manual reporting a week.

2020–2021: COVID grounded aviation. Spent the year studying marketing analytics, which became the next role.

Ran day-to-day logistics across 3 cross-functional teams during a high-growth period: scaling department capacity, owning the operational budget end to end, and standing up the SOPsStandard operating procedures: the written playbooks for how routine work gets done. and KPI tracking that held workflow integrity as the team expanded.

• Scaled department capacity to support a 140% increase in order volume.
• Owned a $3.5M operational budget end to end, sourcing and negotiating contracts with domestic and international vendors and capturing 12% in annual procurement savings.
• Wrote 15+ SOPsStandard operating procedures: the written playbooks for how routine work gets done. and onboarding playbooks that cut new-hire time-to-productivity 35%.
• Tracked operational KPIs weekly (capacity, cost-per-job, error rate), holding a 97.8% on-time delivery rate and bringing warehouse fulfillment errors below 1%.
• Managed compliance and legal routing for aviation parts procurement; overhauled inventory control and lifted inventory accuracy to 99.5%.