Carlos Vasquez — Resume · Project Manager, Creative Operations & Packaging

Led end-to-end lifecycle of large-format print, packaging, and branding projects for outdoor and lifestyle brands — HOKA, Patagonia, Stio, and Urbane Café — running up to 30 concurrent projects across 8 brand accounts, with individual budgets up to $184K.

• Ran creative routing across pre-press, proofing, compliance, and install, partnering with art directors and production teams to keep production-ready files moving on schedule.
• Built an internal project management tool that eliminated double and triple data entry across pre-press, proofing, and install handoffs — reducing manual work, cutting transcription errors, and keeping project data consistent across teams.
• Developed custom ordering portals that standardized specs and simplified multi-location reorders for national retail accounts, reducing back-and-forth on spec questions.
• Owned color management, pre-press optimization, and on-site press checks across substrates — retail environments, signage, trade show, and fine-art deliverables.

Owned digital marketing analytics end-to-end: built the GA4 + GTM stack from scratch, ran an A/B program that lifted conversion, and shipped Looker Studio dashboards leadership actually used.

• Built the GA4 + GTM stack from scratch, mapping 40+ custom event tags with full data validation across the funnel.
• Ran an A/B testing program on paid ads and landing pages that lifted sign-up rates 24% and improved conversion 18%.
• Lowered customer acquisition cost 15% through ROAS-driven media planning and creative iteration with design and copy, averaging 4.5x ROAS on paid channels.
• Built automated Looker Studio and Sheets dashboards adopted into weekly leadership reviews, saving the executive team 6+ hours of manual reporting per week.

Ran day-to-day logistics across 3 cross-functional teams during a high-growth period — scaling department capacity, owning the operational budget end-to-end, and standing up the SOPs and KPI tracking that held workflow integrity steady as the team expanded.

• Scaled department capacity to support a 140% increase in order volume during a high-growth period.
• Owned a $3.5M operational budget end-to-end, sourcing and negotiating contracts with domestic and international vendors and capturing 12% in annual procurement savings.
• Wrote 15+ SOPs and onboarding playbooks that cut new-hire time-to-productivity by 35% and held workflow integrity steady as the team expanded.
• Tracked operational KPIs weekly (capacity, cost-per-job, error rate) and held a 97.8% on-time delivery rate while bringing warehouse fulfillment errors below 1%.
• Managed compliance and legal routing for aviation parts procurement; overhauled inventory control processes and lifted inventory accuracy to 99.5%.