PORTFOLIO · CARLOS VASQUEZ · VENTURA, CALIFORNIA

Portfolio — Carlos Vasquez · Project Manager, Creative Operations & Marketing Operations. Over a Decadebetween the creative team and the deadline.

Carlos Vasquez, project manager. Ran creative production for HOKA and Patagonia at Image Source, projects up to $200K, on time. Built Kanaph's marketing analytics from a blank slate before that. Bilingual, English and Spanish.

Ventura, California · remote or hybrid · full-time

See the workResumeLinkedIn

2015 – 2026

HOKAPatagoniaStioUrbane CaféImage SourceKanaph Aircraft SuppliesEagle Supportb.well

THE WORK · DEC 2015 – PRESENT

The whole career, one screen.

Click any line for the full story.

  1. Entry: 01Years: 2026 – nowCompany: Signaveroown venture, signage softwareRole: FounderOn the record: Full stack built solo · live at signavero.com
  2. Entry: 02Years: 2023 – 2025Company: Image SourceHOKA · Patagonia · Stio · Urbane CaféRole: Project manager, creative opsOn the record: Up to $200K a job, on time · six-plus brands in flight weekly
  3. Entry: 03Years: 2021 – 2023Company: Kanaph Aircraft Suppliesaviation e-commerceRole: Marketing managerOn the record: GA4 from zero · A/B program: +24% sign-ups, 4.5x ROAS
  4. Years: 2020 – 2021Company: COVID-19 grounded aviation. Independent study in marketing analytics.
  5. Entry: 04Years: 2015 – 2020Company: Eagle Supportaviation supply chainRole: Operations managerOn the record: $3.5M budget owned start to finish · 97.8% on-time delivery

2026 – PRESENT · FOUNDER · LIVE AT SIGNAVERO.COM

Signavero

Signage-program software, designed and built alone: a client gets a quote, signs it, and pays it from one emailed link.

The job

Multi-site signage rollouts still run on phone calls and emailed PDFs. Signavero is the software version: an itemized quote goes out by email; the client signs it and pays the deposit from that same link, no account required; a tracker in the client portal shows every site's stage from intake through install. The marketing site in front of it is live, with 80+ indexed pages.

Before spending a dollar on ads, I mapped the market it sells to: 2,389 sign shops across 124 metro areas, scored for fit.

The payment plumbing is the part I sweated. It has to be right with nobody watching it.

signavero.com homepage — 'Mark the nation.' over a dark map of the United States dotted with project locations.
FIG. 3 — signavero.com, the live site.
THE STACK
  • Next.js
  • TypeScript
  • Clerk
  • Neon/Drizzle Postgres
  • Stripe
  • GA4

The full spec (portal, payments, the AI product finder) is written up on the web development page.

Visit signavero.com

SEPT 2023 – DEC 2025 · PROJECT MANAGER & PREPRESS DESIGNER, CREATIVE OPERATIONS

Image Source

Large-format retail signage, dimensional builds, and custom packaging for HOKA, Patagonia, Stio, and Urbane Café, from brief to the install truck.

FIG. 1 — Naperville Running Company build-out, the finished store. The graphics package ran through my schedule.

The job

Image Source builds retail environments for outdoor brands, and my desk was where the schedule lived. On a normal week six or seven brands had campaigns in flight at once. "In flight" meant pre-pressGetting artwork files ready to print correctly: color, size, bleed, resolution., press, finishing, and an install crew somewhere in California waiting on a truck. Budgets ran into the mid six figures. Most of the job was sequencing: making sure a Patagonia pillar build didn't lose its press window to a HOKA launch, and that the truck left when the install crew expected it. In English on one call, Spanish on the next.

Global Running Day — one campaign, every piece

6 PIECES

FIG. 2 — The whole campaign on one table — boxes, posters, hangtags, stickers. I designed the pieces, ran prepressGetting artwork files ready to print correctly: color, size, bleed, resolution., and coordinated delivery to every location on one deadline.
  • FIG. 3 — Global Run Club limited-edition box — my design, my prepressGetting artwork files ready to print correctly: color, size, bleed, resolution., delivered to multiple locations.
  • FIG. 4 — Inside the kit: the wing die-cut, two cards, everything seated in its tray. Every piece of it was mine, dielineThe flat cut-and-fold template a package is made from. to print.
  • FIG. 5 — The speckled lid coming off — FLY HUMAN FLY down the spine. I proofed every color on it.
  • FIG. 6 — The kit on video, exactly as it shipped. The design was mine.
  • FIG. 7 — Production spec for the 36-inch cork shoe: UV print on half-inch birch, engraved logo. I built the file the router ran from.

Store build-outs — shop floor to open date

5 PIECES

FIG. 8 — HOKA shoe wall at Fleet Feet Boulder (Boulder Running Company). I led the build-out to the store's open date.
  • FIG. 9 — Brand-history table for Run In — a timeline under glass. I walked it from artwork through the woodshop to the truck.
  • FIG. 10 — Run In, North Carolina — the promo cut. I sequenced print, fixtures, and freight to land on one install date.
  • FIG. 11 — HOKA retail cubbies — I scheduled the build and signed off color before they shipped.
  • FIG. 12 — The production floor mid-run — six brands moving at once. Keeping them from colliding was my job.

Signage & dimensional builds

5 PIECES

FIG. 13 — Backlit dimensional HOKA logo. I ran this build from file prep through the press checkStanding at the printing press while a job runs, approving color against an approved sample.; it left the bench ready to crate.
  • FIG. 14 — Stio shop sign, CNC-cut wood. From vector file to router to wall, mine end to end.
  • FIG. 15 — Stio cork bulletin board — I designed the topographic cork face.
  • FIG. 16 — Patagonia retail pillar — I routed it from proof to install, onto its hand-built wood frame.
  • FIG. 17 — Patagonia values sign — engraved wood, printed metal panels. I carried it from proof to finished piece.

Retail programs & events

6 PIECES

FIG. 18 — HOKA × IRONMAN World Championship athlete wall going onto its frame, one FLY panel at a time. My job was the deadline and the seams.
  • FIG. 19 — IRONMAN World Championship lightbox for HOKA, taller than the shop ladder. I ran the print, the finishing, and the fit into its frame.
  • FIG. 20 — Bondi 9 pedestal for Dick's Sporting Goods — one unit of a 500-plus store rollout. My job was keeping every copy identical.
  • FIG. 21 — Footwear pedestal on a national retailer's floor — printed wrap, wood top. I managed the run; it ships flat and builds in the store.
  • FIG. 22 — Teva × Outbound Hotels table topper. Small piece, same discipline — proof, print, trim, ship, all on my schedule.
  • FIG. 23 — The HOKA Experience counter card, dye-sublimatedPrinted by bonding ink into the material with heat, so the image can't scratch off. onto aluminum. Color was mine from proof to press.

The figures

$200K+ — project budgets I delivered on time and on budget, shipped clean.

Six to seven brands in flight per week — parallel campaigns I ran through one workflow, brief to install, without crossed wires. The production-floor photo above is what that looked like on an ordinary Tuesday.

Reorders without re-briefs — I built ordering portals so retail teams could reorder standardized specs directly instead of re-briefing creative every cycle. Repeat runs got faster and the creative team got their week back.

For next time

I layered AI-assisted checks into pre-pressGetting artwork files ready to print correctly: color, size, bleed, resolution. to catch bleed, dielineThe flat cut-and-fold template a package is made from., and spec errors before plates were made — a redo at that stage costs four figures and a week of schedule. Errors dropped once my checks went in. Next time I'd measure the old error rate first, so I could print the exact improvement here.

My first install for a national outdoor brand went on the truck two days early, just in case. Every truck since has too.

Credit where it belongs: the pressmen, finishers, and install crews built everything in these photographs. I made sure they never had to build it twice.

PRODUCTION NOTES

Backlit dimensional HOKA logos with LED halos · HOKA Global Running Day campaign — boxes, posters, hangtags, stickers · HOKA Global Run Club limited-edition packaging · Patagonia retail manifesto pillars on hand-built wood frames · HOKA in-store retail cubby fixtures · HOKA × IRONMAN World Championship event walls and lightboxes · HOKA Bondi 9 pedestal program for a 500-plus store rollout · CNC dimensional signage for Stio and Patagonia · Ongoing custom ordering portal for national reorders

Visit imagesource.shop

JUNE 2021 – SEPT 2023 · MARKETING MANAGER

Kanaph Aircraft Supplies

Marketing analytics built from a blank slate for an aviation e-commerce company.

The job

In our first meeting the founder told me, "we know we're spending, we just don't know what's working." That was the brief. I set up GA4Google Analytics 4: measures who visits a website and what they do there. and Google Tag ManagerA tool that installs measurement tags on a site without code changes. (events, conversions, audiences) and checked each one against the live checkout. Then the dashboards in Looker StudioGoogle's dashboard tool: live charts built on real data., designed to be read in under a minute: one row of numbers, one trend line, two sentences of context.

The rule that made the A/BRunning two versions side by side and keeping the one that measurably wins. program work: every test shipped with a kill criterionA result agreed on in advance that ends the test: miss the number and the idea retires, no meeting needed.. Losers retired themselves on the dashboard before anyone had to write a memo. Over two years, a ROAS-grounded media plan replaced the gut-feel allocation.

FIG. 2 — the one-minute dashboard format, redrawn. Numbers omitted; they were Kanaph's to keep.

On the record

  • GA4Google Analytics 4: measures who visits a website and what they do there. + GTMGoogle Tag Manager: installs measurement tags on a site without code changes. built from zero, validated against the live checkout
  • Every A/B testRunning two versions side by side and keeping the one that measurably wins. shipped with a kill criterionA result agreed on in advance that ends the test: miss the number and the idea retires, no meeting needed.
  • Weekly leadership review moved onto the ROASReturn on ad spend: revenue earned per dollar of advertising. view

Off the record

CACCustomer acquisition cost: what it costs, on average, to win one new customer. and conversion moved the right way. The exact percentages stayed with Kanaph when I left, so none are printed here. I'd negotiate, on the way out, which numbers I could take with me.

EVERYTHING DELIVERED
  • GA4 + GTM implementation with validated tag and goal firing
  • Looker Studio + Sheets dashboards used in weekly leadership reviews
  • Documented A/B testing playbook (hypothesis, variants, kill criteria)
  • Customer segmentation model and lifecycle funnels
  • ROAS-grounded media plan that replaced gut-feel allocation

DEC 2015 – MAY 2020 · OPERATIONS MANAGER

Eagle Support

An aviation supply operation that had outgrown its own playbooks.

The job

The SOPsStandard operating procedures: the written playbooks for how routine work gets done. were scattered: some on the shared drive, some on someone's desk. Leadership wanted visibility without new headcount.

The figures

Eagle Support, before and after: December 2015 compared with May 2020.
DEC 2015MAY 2020
SOPs at twelve pages, unreadOne-page checklists at the workstation
Vendor calls when someone got upsetMonthly check-ins with prep notes
No shared numbersFour KPIs weekly: capacity, on-time delivery, cost-per-job, error rate
Process knowledge in my supervisor's headPlaybooks written down; they survived team growth
The first SOP I wrote was twelve pages. Nobody read it. The fifth was a one-page checklist. Everyone used it.

Those playbooks were still in use after I rotated out.

WEBSITES I'VE MADE

Two projects you can click around.

A live site for a working therapy practice and a research-backed essay with its own dataset — designed and built end to end. Both open in a new tab.

Client website

Jessica Boghosian, LCSW

Woven Grove Therapy

Depth-oriented psychotherapy practice · Ventura, CA

I designed and built this marketing site for a depth-oriented LCSW psychotherapy practice. The brief was the work itself: spacious, considered, unhurried. Editorial typography, slow visual tempo, accessible color contrast, and a clear funnel to the free-consultation booking. Next.js, deployed on Vercel.

  • Next.js
  • Brand & UX
  • Conversion funnel
  • Accessibility
Visit live site
Editorial essay

Original research-backed editorial

Trying to Grow Roots in Concrete

Long-form essay on the loneliness epidemic

I researched, wrote, and built this scroll-driven editorial, synthesizing the WHO 2025 Commission on Social Connection, Holt-Lunstad's 2015 mortality meta-analysis, and the Cacioppo / Fowler / Christakis 2009 contagion paper. Custom SVG data visualizations with full provenance, an interactive UCLA-3 self-test that scores in-browser, and a machine-readable reproducibility manifest at /data.json.

  • Next.js
  • Custom SVG viz
  • Scrollytelling
  • JSON-LD
  • Data provenance
Read the essay

Also live · Seven interactive demos

Self-directed product demos, from commerce to print — each one real, running, and clickable.

See how they're built ↗
E-commerceOutdoor gear shopOpen
Social feedVertical-video feedOpen
EditorialFilm studioOpen
Internal toolingOperations consoleOpen
Print & prepressPackaging program manualOpen
PublishingLive news publicationOpen
AI operationsLighthouse data pipelineOpen

HIRE ME FOR

  • Project ManagementScope, schedule, vendors, install. In English and Spanish.→ /coordination
  • Marketing OperationsGA4 and GTM from zero; dashboards read in under a minute.→ /marketing
  • Web DevelopmentNext.js sites, portals, checkout flows. This page included.→ /webdev

HIRING? WORKING ON SOMETHING?

Let's
Talk.

Message on LinkedIn

LinkedIn: https://www.linkedin.com/in/carlos-vasquez-82190219b/

OPEN TO REMOTE OR HYBRID · FULL-TIME · VENTURA, CALIFORNIA