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End-to-end production of large-format retail signage, dimensional builds, and custom packaging for HOKA, Patagonia, Stio, and Urbane Café.
Brief
On any given week, six or seven brands had a campaign in flight — and 'in flight' meant pre-press, press, finishing, and an install crew somewhere in California waiting on a truck. Budgets ran into the mid-six figures, schedules were tight, and a lot of the job was making sure none of those moving pieces collided.
Approach
Built a single creative-ops workflow from brief to install. Stood up custom ordering portals so retail teams could reorder standardized specs without re-briefing creative each time. Layered AI-assisted QA into pre-press to catch bleed, dieline, and spec errors before plates were made — the kind of mistake that costs four figures to redo and a week of schedule.
What shipped
- Backlit dimensional HOKA logos with LED halos
- HOKA Global Running Day campaign — boxes, posters, hangtags, stickers
- HOKA Global Run Club limited-edition packaging
- Patagonia retail manifesto pillars on hand-built wood frames
- HOKA in-store retail cubby fixtures
- Ongoing custom ordering portal for national reorders
Outcomes
- Single-project budgets up to $184K shipped on time and on budget
- Standardized national reorder spec — fewer creative re-briefs per cycle
- Pre-press error rate dropped after AI-assisted QA was layered into the workflow
- Multi-brand work running in parallel without crossed wires
The first install for a national outdoor brand teaches you that 'on time' means 'on the truck two days early, just in case.' Now I default to that buffer.Visit Image Source